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The Majestic Gold Country to the High Sierras

Placer County is a continent within a county because of its diversity. Diversity of landscape. Diversity of history. Diversity of activities. Divided into three geographical areas: The Foothills - Roseville to Penryn; The Gold Country - Newcastle to Dutch Flat; and the High Country - Alta to Lake Tahoe all offer numerous recreational and cultural heritage opportunities.

Don't expect one day to be like another in distinctive Placer County. Located in beautiful Northern California, 80 miles northeast of San Francisco and 20 miles west of Reno, Placer County boasts things to see from sea level to ski level. Allow our past to catch up with you as you visit our many antique shops and unique museums. Let a drive through our rich agricultural lands refresh and revitalize you. Feel pride in our heritage as you attend one of our fine festivals. Seek the quiet serenity of nature on one of our many wilderness peaks, or the thrill of a lifetime as you ski down one of Lake Tahoe's mountains.

Outdoor enthusiasts thrill at the county's abundance of year-round recreational activities, while others marvel at the array of galleries, theaters, musical and festival events. Shoppers love the large selection of boutiques, specialty shops and farmer's markets. Everyone enjoys the variety of restaurant choices from fine cuisine to family style dining, and the range of lodging and accommodations from the luxurious to quaint and romantic.

Whether you come for lunch or a lifetime, we invite you to visit and discover Placer County for yourself. For additional information, please visit www.visitplacer.com.

The California Welcome Center - Auburn and Placer County Visitors Bureau is located immediately off Interstate 80 at the Foresthill Exit in Auburn, California, between the AM-PM & the Boards 'N Motion Shop. The address is 13411 Lincoln Way, Telephone Toll Free 1-866-752-2371. The exits are: Lincoln Way, 120 and Bowman Road, 122.

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Welcome Center

The California Welcome Center Auburn
13411 Lincoln Way
Auburn, CA 95603-3214

Phone: (530) 887-2111
Fax: (530) 887-2134
Email: info@visitplacer.com

Hours:
Monday - Saturday 9:30am - 4:30pm / Sunday 11:00am - 4:30pm

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Take a Wild Ride Down the American River

Everyone knows the American River (gold was discovered at Sutter’s Mill in 1848, launching the Gold Rush). In summer almost everyone with an inner tube or raft bumps down one of its watery forks. Afterall, the South Fork American (less turbulent than the North and Middle Forks) is the most popular stretch of whitewater in California. It has history, scenic beauty, and exciting rapids to get your heart pumping no matter how many times you've ridden this stretch of river.

In winter, the river flows fastest; by summer things slow down, but there’s still plenty of zip along the South Fork. And where it doesn’t rock the boat, you can spin lazily beneath blue sky ringed by green and gold foothills. And those rapids? There's a parade of them through the steep canyon - the Gorge, not to mention the standing waves and growling holes of the Triple Threat rapids.

The South Fork makes a great first-time rafting experience, though all river trips should be approached with caution and respect. You can find the list of Whitewater Outfitters here (list updated yearly). You haven’t lived until you’ve fallen asleep to the sound of the river splashing nearby.
 

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» Annual Behind the Cellar Door Wine Cellar-Bration
March 3, 2012 10:00 AM to March 4, 2012 4:00 PM

Education is the theme as Amador County Vintners welcome wine lovers  to “Behind the Cellar Door." Along with tastings of wines from barrel and bottle at 36 Amador County wineries – accompanied by a diverse array of gourmet foods and live music – Amador’s vintners will offer a panoply of entertaining seminars designed to enhance attendees’ knowledge and appreciation of wine.

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